From the back of the book
The five-line review
Mark one column against each stage, then write the evidence or the reason on the line beneath it. A. I can judge this. B. I could judge this and I have not. C. I cannot currently judge this. Chapter 14 defines all three and says how to read them.
| Stage | A | B | C | What it says, or why not |
|---|---|---|---|---|
| Attract People finding out you exist | ||||
| Engage Interest becoming action | ||||
| Convert Conversations reaching decisions | ||||
| Deliver Capacity to do more of the work | ||||
| Compound More from relationships you have |
The Next Version of Your Business Is Already Here · The five-line reviewFree at nextversion.us